Chester Racecourse launch new raceday initiative for racegoers

Posted 12 July 2019 | 0 Comments

On average, 20,000 people descend on the city of Chester every single raceday, with a high percentage choosing to make their way to the course via public transport or on foot. On Friday 12 July, Chester Racecourse will launch a new raceday initiative to assist racegoers as they make their way to the course.

A new team of Official Racecourse Information Personnel will be stationed at key locations in the city centre, ready to answer any raceday related questions regarding directions, dress-code and ticket availability. The raceday experience starts from arrival into the city and this new team of Chester Racecourse personnel will have customer experience at the forefront, ready to assist racegoers, aiding their journey and entry into the course.

The new team will be armed with a list of typical FAQs, as well as leaflets with need-to know information that racegoers can take away.

Racegoers are reminded that Chester Racecourse are the only official seller of Chester Races tickets and it is hoped that this new initiative will help inform those looking to purchase tickets of the correct ticket availability and where to purchase on arrival, whilst discouraging the sale of fraudulent tickets in the areas surrounding the racecourse.

A number of counterfeit tickets and badges have been seized at point of entry in 2019 and customers are reminded that any tickets bought or issued in breach of the Chester Racecourse ticket terms and conditions (ie. bought from a ticket tout or any other unofficial source) will be classed as void.

Chester Racecourse are taking a hard line on fraudulent ticket purchases. Entry may be refused and legal action may be brought against those found to be in possession of a non-authorised ticket.

The racecourse are keen to take feedback on this new initiative and would encourage racegoers to email any comments post racing to enquiries@chester-races.com

Racing takes place at Chester Racecourse this Friday and Saturday with the Together Ladies & Gents Evening, followed by SportPesa City Plate Day. Gates open for the evening fixture on Friday 12 July at 4:30pm and again on Saturday 13 July at 11:30am, when the featured Listed City Plate race will go under starter’s orders at 3:10pm. Further information about both fixtures including race times and ticket availability can be found online at www.chester-races.com